Hotel Email Marketing Services

Over the years we have reviewed many hotel email marketing services and solutions…and found most of them wanting…all were based on a fee per email sent and whether your list was big or small, the charges start to add up…yet email was always supposed to be a cost-effective medium for maintaining “top of mind” awareness, a reminder that your hotel is the ideal place to stay, meet or dine…so, we decided to take a different, simpler path…

So here is what you get…from as little as $50.00 per month…

Fixed monthly cost 

• Unlike many email services that charge per email sent, your fees are based on the number of email addresses in your database. Send once per month or ten times per month, send to part of your list several times or all – your cost per month is the same

HTML Email Templates

• A custom template tailored to your hotel and matching your website (Premium Option)
• Advanced HTML editing functionality
• Plus access to more than 100 professional, easy-to-customize HTML email templates for one-off invitations, coupon add-ons, announcements and more

Website interface 

• Website sign up form – can be integrated into your website and matching your design – allows users to nominate their areas of interest and reduces double handling of data
• Integration with your existing enquiry forms – when a web visitor makes an enquiry and checks the “Yes, I would like to receive promotional material” check-box, they can be automatically added to your database – no more double handling (Premium Option)
• Automated “Welcome!” email editable by user

Database dissection

• Set up an unlimited combination of database subsets with clients able to be allocated to multiple sub-sets eg all, conference, corporate, F&B, events, geographic, post or zip code range etc

One account - multiple templates 

• Easy to manage single account interface allows you to keep and manage all your templates and images in one location - allows overall tracking and reporting for all campaigns as well as individual campaigns

No long term or fixed contract 

• Your account is simply on a month-by-month basis and can be cancelled with 30 days notice

And apart from these great core hotel email marketing services functions you also get…

Email Campaign Wizard

• Flexible one-screen editing
• "Drag and drop" functionality
• A colours and fonts picker
• Personalization option
• Preview and test capability
• Easy "send" scheduling

Email List Management List import wizard

• QuickImport tool for addresses in Microsoft® Outlook® or via Excel spreadsheet, CSV file or Tab delimited file
• Bounce and unsubscribe management
• List segmentation functionality
• Automatically manages Opt-In and Opt-Out requests – never send to an Opt-Out address ever again

Email Tracking & Reporting

• Reporting on stats including open and click-through rates
• Tracking of who opened emails
• What links they clicked on

Email Delivery Management Automatic formatting 

• Strong Internet Service Provider (ISP) relationships for optimal email delivery
• Industry leadership and compliance for Opt-In/Opt-Out requests

Customer Support 

• A specialist email marketing expert to answer all your questions

Image Hosting Image library 

• Premium Image Hosting for more storage (Premium Option)
• Easy image re-sizing

Customer Surveys

• Integrated Customer Survey forms (Premium Option)

Don’t have the time or resources to manage an effective email marketing campaign?

Then let us help you…we’ll prepare an annual communications plan, write your email, link the stories back to your website and send you a link to a statistics page where you can see the results. You’ll receive a draft for your approval or editing including text we have prepared and images from our stock library or from your hotel…just OK the draft and we will send. (Premium Option)

Here at Hotel Internet Marketing Strategies we are keen to become your hotel email marketing services provider, partnering with you to measurably grow your online revenues. You will be pleasantly surprised at how cost effective our solutions and services are… contact us today , make an online enquiry or call us on + 61 2 8875 7744 for a free and confidential discussion about your hotel online marketing needs.