Hotel Website Review


Hotel internet marketing strategies will review your hotel web site and recommend changes to maximise performance…







There are four basic elements that form the foundation for a successful hotel website to be able to generate the best online results for your property…

      • Technical infrastructure
      • Hotel web site usability
      • On-page content
      • Incoming link strategy
…and you need all four of these to be working in harmony.

Hotel Internet Marketing Strategies conducts hotel web site reviews for all manner of sites from one-off B&B’s to independent hotels to large multi-property corporate sites.

We examine the technical infrastructure including web hosting environment, IP address, coding standards, robots.txt and sitemap.xml files, internal navigation linking structure, meta data and more. The performance of all of these components effects how easily your hotel website is indexed by Search Engines.

When we review hotel web site usability, we study everything from ease of navigation through to how quickly and succinctly you are getting your message across to site visitors; how easy is it to start the reservations process or make an enquiry; is there a privacy statement or a terms and conditions page and do you have a clear Contact Us page with phone, email and address details. These and many more factors such as page load speed, simplicity of design and use of actual text rather than images of text influence both visitors and Search Engine spiders’ perception of your site…and your hotel.

Your on-page content is your “sales” tool, engaging visitors and Search Engines alike so that all visitors, human and robot-spiders, can clearly understand your offer and the unique benefits of your property. We also review the way in which your keyword rich content is presented on the page to maximise your visibility in the Search Engine results.

In the simplest of terms, a Search Engine sees a link to your web site as being like a vote of confidence in your web site. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and they will rate the page being linked to positively. We study the “link profile” of your site, summarising the current link position and identifying any gaps or inappropriate link building strategies that may be in place.

A hotel website review costs somewhere between $500 to $1000 to complete, depending on the complexity and scale of the assignment. The resulting report steps through each element of your hotel website, rates the current status for each component benchmarked against high-performing web sites from similar properties and makes straightforward recommendations.

Should you decide to appoint Hotel Internet Marketing Strategies to redesign your site or develop a completely new hotel web site, the Hotel Website Review fee will be deducted from the cost as such a review usually forms part of the process in developing a new site.

Here at Hotel Internet Marketing Strategies we are keen to become your hotel website development partner, working with you to measurably grow your online revenues. You will be pleasantly surprised at how cost effective our solutions and services are…contact us today, make an online enquiry or call us on +61 2 8875 7744 for a free and confidential discussion about your hotel online marketing needs.