Hotel Web Design | Case Study
| Client: |
The Sebel Pier One Sydney Hotel |
| Description: |
Nestled alongside the Sydney Harbour Bridge and offering panoramic Sydney Harbour views, The Sebel Pier One Sydney Hotel is a luxury boutique hotel built on, and over, the water. The property offers 165 luxury hotel accommodation rooms and suites, a waterfront Sydney restaurant and bar and some of Sydney’s best conference and meeting rooms and venues.
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| Situation: |
Managed by Mirvac Hotels, The Sebel Pier One did not have it’s own website and the property’s online presence was represented on www.mirvachotels.com.au; a strategic decision was made to create a new dedicated website to raise the online profile of the hotel.
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| Solution: |
Hotel Internet Marketing Strategies, through the contribution of sister companies Hotel Marketing Workshop (hotel web design) and Search Engine Optimisation Works! (SEO Services), researched and analysed the market and online competition and devised a website development strategy focussing on the key strengths of the hotel;
- Location in context with the destination icons of the Sydney Harbour Bridge, Sydney Opera House and the Sydney Harbour waterfront
- The unique blend of 100 year old heritage buildings and contemporary chic décor of this classic luxury hotel
- Excellence in F&B and Conference and Catering Services
Working closely with the management team and owners, Hotel Internet Marketing Strategies completed the following development program:
- Clarified management objectives
- Identified key website visitor expectations
- Developed a website revenue conversion strategy
- Identified the key content required
- Completed a Search Engine Optimisation plan
- Documented a website development brief
Having defined a clear hotel website strategy, HIMS briefed the website development team and actively managed the process from conception to launch and beyond.
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| Key Outcomes: |
- Website traffic grew from a zero base to over 20,000 visits within 90 days of launch
- More than 21% of web visitors click through to the Online Web Booking Engine
- The property receives over 50 Online Conference Enquiries per month
- Website traffic continues to grow by over 10% per month
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We are keen to become your hotel internet marketing partner; working with you and your team to capture more than your fair share of your potential internet revenues. And you will be pleasantly surprised at how cost effective and realistic our solutions and services are... contact us today, make an online enquiry or call us on +61 2 8875 7744 for a free and confidential discussion about your hotel web design and development needs. |
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