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The New Location Location Location of Hotel MarketingFind out how Search Engine Optimisation, developing a social media presence and local marketing strategies can maximise your hotel revenueBefore... Read more. |
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Increasing your web traffic; the missing link…There is an essential element to increasing your hotel website traffic and it has nothing to do with what is on your website… There are four essential elements in web development… Search Engine-friendly technical infrastructure Rich, engaging original content, text and high quality images Quality design Conversion tools that turn lookers into bookers …but even if you get these four completely [...]There... Read more. |
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Hotel Pay-Per-Click or PPC advertising…you have to do the math…The saying goes something like “A fool and his money are soon parted…” And buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate. Hotel pay-per-click or PPC advertising has to be one of the smartest and fastest money-making ventures of all time…for the Search Engines! To appear in those “Sponsor [...]The... Read more. |
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Hotel Website Design? It’s not all in the eye of the beholder…Hotel website design is one of the most subjective issues that hotel marketeers face. Here are some guidelines for briefing your hotel website designer… So, you have finally read one too many articles about how 50.0% plus of your revenues should be arriving via the internet and that a further 30.0% are influenced by what they [...]Hotel... Read more. |
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