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	<title>Hotel Internet Marketing &#187; News &amp; Views</title>
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	<description>Leading edge hotel internet marketing strategies including hotel web design, SEO - Search Engine Optimisation and email marketing. Discover more.</description>
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		<title>Increasing your web traffic; the missing link&#8230;</title>
		<link>http://www.hotelinternetmarketing.com/news-views-ideas-tips/increasing-your-hotel-web-traffic/</link>
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		<pubDate>Fri, 10 Apr 2009 03:20:21 +0000</pubDate>
		<dc:creator>hotelinternetmarketing</dc:creator>
				<category><![CDATA[News & Views]]></category>

		<guid isPermaLink="false">http://www.hotelinternetmarketing.com/?p=191</guid>
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There is an essential element to increasing your hotel website traffic and it has nothing to do with what is on your website&#8230;
There are four essential elements in web development&#8230;

Search Engine-friendly technical infrastructure
Rich, engaging original content, text and high quality images
Quality design
Conversion tools that turn lookers into bookers

&#8230;but even if you get these four completely [...]]]></description>
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		<title>Hotel Pay-Per-Click or PPC advertising&#8230;you have to do the math&#8230;</title>
		<link>http://www.hotelinternetmarketing.com/news-views-ideas-tips/hotel-pay-per-click-or-ppc-advertising/</link>
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		<pubDate>Fri, 10 Apr 2009 01:57:10 +0000</pubDate>
		<dc:creator>hotelinternetmarketing</dc:creator>
				<category><![CDATA[News & Views]]></category>

		<guid isPermaLink="false">http://www.hotelinternetmarketing.com/?p=176</guid>
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The saying goes something like &#8220;A fool and his money are soon parted&#8230;&#8221; And buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate.
Hotel pay-per-click or PPC advertising has to be one of the smartest and fastest money-making ventures of all time&#8230;for the Search Engines!
To appear in those &#8220;Sponsor [...]]]></description>
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		<title>Hotel Website Design? It&#8217;s not all in the eye of the beholder&#8230;</title>
		<link>http://www.hotelinternetmarketing.com/news-views-ideas-tips/hotel-website-design-its-not-all-in-the-eye-of-the-beholder/</link>
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		<pubDate>Sat, 04 Apr 2009 05:36:49 +0000</pubDate>
		<dc:creator>hotelinternetmarketing</dc:creator>
				<category><![CDATA[News & Views]]></category>

		<guid isPermaLink="false">http://www.hotelinternetmarketing.com/?p=48</guid>
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Hotel website design is one of the most subjective issues that hotel marketeers face. Here are some guidelines for briefing your hotel website designer&#8230;
So, you have finally read one too many articles about how 50.0% plus of your revenues should be arriving via the internet and that a further 30.0% are influenced by what they [...]]]></description>
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