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Hotel Email Marketing
Hotel email marketing works better today than ever before…and with more measurable results than all those MySpace, FaceBook , Twitter and other “social marketing” flavours of the month being bandied around.
A recent testing program of 1,500 people asked participants to delete all but five emails from a sample email inbox…95% of the respondent’s retained emails were travel related proving that, when properly executed, email is still a highly effective marketing medium for the hotel and travel sector!
But email was always supposed to be a cost-effective medium for maintaining “top of mind” awareness, a reminder that your hotel is the ideal place to stay, meet or dine…and then it got complicated by SPAM Acts, Opt Ins and Outs…and it got expensive…but not any more.
So here is what you get…from as little as $100* per month DIY…
[Or check out our Full Service Option at the bottom of this page]
Fixed monthly cost
- Unlike many email services that charge per email sent, your fees are based on the number of email addresses in your database. Send once per month or ten times per month, send to part of your list several times or all – your cost per month is the same
HTML Email Templates with automatic text only detection
- Access to more than 100 professional, easy-to-use email templates for newsletters, one-off invitations, coupon add-ons, announcements and more
Plus the option of a template tailored to your hotel and matching your website
Website interface
- Website sign up form – can be integrated into your website and matching your design – allows users to nominate their areas of interest and reduces double handling of data
- Automated “Welcome!” email editable by user
Database dissection
- Set up an unlimited combination of database subsets with clients able to be allocated to multiple sub-sets eg all, conference, corporate, F&B, events, geographic, post or zip code range etc
One account – multiple templates
- Easy to manage single account interface allows you to keep and manage all your templates and images in one location – allows overall tracking and reporting for all campaigns as well as individual campaigns
No long term or fixed contract
- Your account is simply on a month-by-month basis and can be cancelled with 30 days notice
And apart from these great core hotel email marketing services functions you also get…
- Flexible one-screen editing
- “Drag and drop” functionality
- A colours and fonts picker
- Personalization option
- Preview and test capability
- Easy “send” scheduling
- Email List Management List import wizard
- Bounce and unsubscribe management
- List segmentation functionality
- Automatically manages Opt-In and Opt-Out requests – never send to an Opt-Out address ever again
- Email Tracking & Reporting
- Reporting on stats including open and click-through rates
- Tracking of who opened emails
- What links they clicked on
- Email Delivery Management Automatic formatting
- Strong Internet Service Provider (ISP) relationships for optimal email delivery
- Industry leadership and compliance for Opt-In/Opt-Out requests
- Customer Support
- A specialist email marketing expert to answer all your questions
- Image Hosting Image library
- Premium Image Hosting for more storage (Premium Option)
- Easy image re-sizing
- Integrated Customer Survey forms (Premium Option)
Full Service Option…from as little as $500* per month…
Don’t have the time or resources to manage an effective email marketing campaign?
Then let us help you…we’ll prepare an annual communications plan, write your emails, link the stories back to your website and send you a link to a statistics page where you can see the results. You’ll receive a draft for your approval or editing including text we have prepared and images from our stock library or from your hotel…just OK the draft and we will send.
It’s as simple as that…we do all the preparation, you approve and we send on your behalf.
So, whether you want a DIY solution or our Full Service Option we have the hotel email marketing answers for you…
Here at Hotel Internet Marketing, we specialise in hotel online marketing for clients around the world through the development and implementation of effective internet marketing strategies such as hotel web design, hotel SEO – Search Engine Optimisation and hotel email marketing. Contact us today for a preliminary discussion about your hotel internet marketing strategy.