Hotel Search Engine Optimisation Increases Yield

Client: Executive Oasis

Luxury serviced apartments in regional locations is what Executive Oasis is all about. The properties reflect modern comfort for the business traveller yet they are perfect for a range of accommodation requirements. Families, students or anyone who is looking for a private getaway without common walls should definitely consider Executive Oasis apartments. The Executive Oasis serviced apartments offer exceptional luxury with all the functionality of a two bedroom townhouse including outdoor entertainment areas and lock -up garages.

Situation

In the second half of 2008 the impact of the global economic decline was being felt by the Executive Oasis group. Declining occupancies and a fall in yield was being experienced by the company, as was the case with most of the hotel and accommodation industry.

Solution

Rather than chase the market downwards in terms of price and reduce established quality standards and market reputation for luxury serviced apartments, Executive Oasis increased their investment in online marketing and turned to Search Engine Optimisation of their website as a measurable, quantifiable strategy.

Hotel Internet Marketing, in partnership with our sister company Search Engine Optimisation Works, applied a rapid rollout SEO activity plan which included:

• Keyword research
• Structural website analysis and modifications
• Title tag and meta data update
• On-page content editing
• Link building program from high quality, on-theme web sites

Key Outcomes

• Yield increased 13.5% after a 4.5% decline in the preceding year.
• Occupancy decline was halted and occupancy in the next quarter actually increased.
• Based on this correction, expansion plans were brought forward after initially being paused 

Testimonial

We could see how we were effected by the recession at the end of last year,
so we started SEO with you guys in September 2008.

I know that your great SEO work and web site advice have been the reason
for our turning things around in 2009.

Gordon Burke
Managing Director
Executive Oasis

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Here at Hotel Internet Marketing, we specialise in hotel online marketing for clients around the world through the development and implementation of effective internet marketing strategies such as hotel web design, hotel SEO – Search Engine Optimisation and hotel email marketing. Contact us today for a preliminary discussion about your hotel internet marketing strategy.