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Hotel SEO
You are here because your hotel website is not on page one for your keywords…perhaps you are not even sure what keywords you should be targeting… but you do know that you want your hotel website to be at the top of the “natural” or “organic” search engine results, that middle part of the page where 70.0% plus of all the clicks occur…and we know how to do it.
You need SEO (or Search Engine Optimization)…
We’re here to dispel the myths about hotel SEO…it’s not some magic dark art, full of mysterious “hocus pocus”…if you want your hotel website to appear high up in the search engine rankings then you simply need to do the following:
- build a search engine-friendly site
- find the search phrases that people are using to find similar hotels in your location
- get the right kind of web sites to link to your hotel website
There…the “cat is out of the bag”…and, although it is never just quite as easy as that, especially in highly competitive markets and destination such as yours, once you know the processes involved then hotel Search Engine Optimisation (or optimization) becomes a factor of persistence, time and patience…
More about those three simple steps…
- Find a hotel web design company that can prove that the technical framework that they use is easy for search engines to find and process…many hotel websites are inadvertently poorly configured for search engines to access, explore and index or rate…we build these kind of sites!
- Collect the search phrases that your customers use to find your hotel website and incorporate these into your website in a way that search engines like…keyword phrases tell the search engines what your web pages are about…we already know the keyword phrases you need!
- Approach key web sites similar in theme to your own to link to you in a way that is helpful to search engines…inbound links – and the text contained within those links – actually have a far greater effect on your search engine ranking than what is actually on each page…in fact, we can show you examples of web sites that rank well for certain keywords where those terms do not appear on the page at all, but only in the text of incoming links…we know how to build these links!
Yes, there are many other elements that can influence the search engines (and our sister search engine optimisation firm, SEO Works, knows them all)…but get these three foundation elements correct and great search engine rankings will surely follow.
SEO Works is a specialist SEO company and provides SEO services for a wide range of clients from professional services to major electronics companies to household brand names and has a team of hotel website Search Engine Optimisation specialists. Their broad knowledge of SEO across a wide range of market segments complements their specialist skills in the hotel accommodation sphere.
For the best hotel website search engine optimisation you need the support of the team here at Hotel Internet Marketing…
Here at Hotel Internet Marketing, we specialise in hotel online marketing for clients around the world through the development and implementation of effective internet marketing strategies such as hotel web design, hotel SEO – Search Engine Optimisation and hotel email marketing. Contact us today for a preliminary discussion about your hotel internet marketing strategy.