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Focusing on what’s important…not what’s flavour of the month…
April 5, 2009 by hotelinternetmarketing
Filed under On Our Radar
The healthy thing about a struggling economy is it forces us to get focused on the activity and investments that actually drive our businesses.
In hotel marketing today we have to focus on high-return activities…and in case you are wondering what these are, these are your website, email and search. Tweets or Facebook linking may make you feel “in the loop” as an early adopter but their value as revenue generating activitities is marginal…trust us, we know.
As marketers, we are often attracted to things that are new and shiny. In a market like the one we are experiencing, coupled with the decline in just about every other marketing medium (newspapers and other print, TV, radio, banner ads, mobile, online video), it’s fun to imagine that if you “only join the community” all your marketing problems will be solved.
It’s time to get back to basics and build a solid foundation based on what you as a hotelier can directly influence…time to start taking your website seriously and fix it, today…time to focus on getting your hotel to turn up on page 1 of Google for more than just your property name through implementing a hotel SEO strategy…and time to connect or reconnect with your prior customers via a hotel email marketing program, reminding them of their great experience, inviting them back or asking for them to pass on a referral to their friends…it’s that simple.
Get these three hotel marketing foundations right first…then you can Twitter away all day to your FaceBook friends about how successful your hotel is!
Keith Paulin is a leading online marketeer in the hotel industry and is Group General Manager of Hotel Internet Marketing, a company that specialises in hotel internet marketing for clients around the world through the development and implementation of effective online marketing strategies such as hotel web design, hotel SEO – Search Engine Optimisation and hotel email marketing.
Here at Hotel Internet Marketing, we specialise in hotel online marketing for clients around the world through the development and implementation of effective internet marketing strategies such as hotel web design, hotel SEO – Search Engine Optimisation and hotel email marketing. Contact us today for a preliminary discussion about your hotel internet marketing strategy.