With more travellers choosing to book online, finding the best hotel internet marketing company to optimise your revenue goals is essential.
Smart hoteliers are allocating more of their marketing budget to the online channel so choosing the best hotel internet marketing company is essential to get the most for your hotel marketing dollar. With an increase in people using Search Engines to book hotel rooms and using social media and independent travel blogs to research hotels online, there are important factors to consider when deciding on an online marketing company.
Understanding of hotel web design: A hotel internet marketing team needs to have a firm grasp of hotel web design and how to work with an internal web designer or hotel website design company to create maximum exposure for online marketing campaigns. For an online marketing campaign to be successful, all elements need to work cohesively.
Understanding of SEO: With so many potential hotel clients using Search Engines to look for hotels, it is vital that a hotel ranks highly for hotel related keywords. Research shows that few people look past the first few pages of Search Engines. Before choosing an online marketing company, make sure they have a clear idea of SEO principles.
Understanding of web analytics: Results of hotel internet marketing campaigns need to be analysed to best understand what online initiatives will bring the highest return on investment. This can be done by analysing web statistics such as traffic sources, visitor analysis, content analysis and conversion tracking to finetune online marketing campaigns and better understand how to allocate an online marketing budget.
Understanding of online reputation management: According to the OTX – “The Traveler’s Road to Decision” study done on behalf of Google, 41% of people surveyed make leisure travel plans and 50% make business travel plans according to the reviews they read so monitoring a hotel’s reputation is becoming increasingly important in online marketing. Read more about online reputation management.
Understanding of social media: Research also shows that people are taking more time to research their hotel bookings and are making their choices based on reviews, communicating with friends and family via social media networks like Facebook and reading independent travel blogs. A hotel internet marketing company must be experienced in social media and understand its relevancy to online hotel marketing.
Understanding of Video Search Engine Optimisation (VSEO): VSEO is a specialist area of Search Engine Optimisation which is very significant to hotel marketing. A hotel internet marketing company should understand the importance of creating videos of your hotel to upload onto video hosting sites. People are watching hundreds of millions of videos a day on YouTube and video online communities can drive targeted traffic back to your hotel website.
Understanding of mobile marketing: As well as a shift away from traditional methods, there will be a shift towards mobile marketing as more potential customers research hotels via their mobile and want real-time results. An online hotel marketing team should have an understanding of mobile marketing, start tailoring their marketing activities for mobile devices and looking to build a mobile-friendly hotel website.
It is important for a hotel to have a multi-channel marketing approach and for all channels to complement each other and work together to create synergy for online marketing campaigns. Contact us if you are considering partnering with a hotel internet marketing company with a proven track record in the industry for generating high website revenues and return on investment.
