One of the most important assets a hotel has is its online reputation – here are 5 of the best online reputation management tools to keep it intact.
In this social media age, more travellers are turning to the web more often to research hotels and read hotel reviews, online reputation management tools are a necessity for busy hotel internet marketing teams to monitor what is being said about their property in cyberspace. From the simple to the sophisticated, here are five resources worthy paying for to assist with online reputation management (ORM).
How can online reputation tools help your hotel internet marketing team?
There are several reasons why you should make online reputation management an active part of your online marketing hotel strategies. With online reputation management tools you can do the following:
- Measure your brand popularity in the market place such as the number of followers, fans, likes and contacts and the level of engagement with your brand.
- Find out firsthand how travellers feel about your hotel’s customer service, hotel accommodation, facilities, location and so forth – in their own words.
- Monitor how consumers are responding to your offline and online marketing campaigns.
- Learn about general hotel specific-industry topics, issues and concerns that are trending.
- Analyse your competitor’s activities and how they are perceived in the marketplace.
- Identify brand advocates ie people who are loyal customers who are passionate about your business and have access to and influence other groups of people.
- Leverage word of mouth to influence brand credibility and trustworthiness and ultimate increase hotel bookings.
Here are five market-leading tools that help you with your online reputation management:
Sysomos
Sysomos is the crème de la crème of online reputation management tools. The high-profile companies using the monitoring software such MacDonalds, Microsoft, Symantec, BBC, Coca-Cola, Nike and leading public relations agencies speaks volumes about the high-quality of the product. Sysomos monitors social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.
Trackur
Trackur is one of the best premium online reputation management tools for individuals, companies and enterprises starting from $18/month. Trackur has no ongoing contracts and if you cancel the service within 10 days, they will refund your money with no questions asked. You can monitor more than 100+ million news sites, blogs, forums and social media sites with this one easy-to-use but sophisticated monitoring software.
radian6
radian6 is one of the leading online reputation management tools for hotels. With this software, you can scan over 150 million+ blogs, 90+ million Tweets, 25k+ online mainstream news sites, 420+ video and image sharing sites as well as discussions boards, Facebook, Friendfeed, and LinkedIn Answer. Radian6 has an impressive client list including travel clients Air Canada, AAA, AirTran Airways and Southwest Airlines.
Lithium Social Media Monitoring
Listen, measure and track your online reputation management with Lithium Social Media Monitoring. Searches of your hotel brand(s) range across millions of sources such as Social Media, video and image sharing sites, blogs, forums, and your own community with unlimited search results. Major clients include Disney, CBS, Motorola, Black & Decker, Dunkin Donuts and Citrix. Price on application – a 14-day free trial is available.
BuzzMetrics
BuzzMetrics is a product developed by leading research company Nielsen and is suitable for larger hotels and hotel chains. The online reputation management tool focuses on consumer-orientated businesses and supply key brand health metrics,real-time statistics and commentary from all consumer-generated media. Here are four services offered in the BuzzMetrics package:
- Brand Monitoring
- Brand Connections & Customer Relations
- Consumer Insights
- Brand Campaign Planning & Measurement
Whether you own a small bed and breakfast or you’re running a huge hotel chain, online reputation management is a concern for every type of hotel accommodation, big or small. Reviews can make or break a hotel so internet hotel marketing teams need to be diligent when monitoring web conversations and discussions. Contact us to find out more about online reputation management tools and why your reputation matters to your revenue.
